Highly Marelli, a key branch of the automotive parts supply chain within Highly Group's two major industrial chains, is vital to the company's development. To enhance the growth of its overseas operations, Mr. Dong Jianhua, Executive Vice President of Shanghai Electric Group and Chairman of Highly Group, along with other leaders, visited the Highly Marelli North America R&D Center and Nashville plant from September 24 to 25 to gain insights into the company's international production and operations.

(The picture shows the research team engaging in discussions at the North America R&D Center)

  The Highly Marelli North America R&D Center, located in Detroit, specializes in developing next-generation automotive air conditioning products and has established close partnerships with major automotive clients, including NTCNA, GM, Ford, Rivian, and Stellantis. The North American team provided an overview of the center's operations, testing equipment, and recent product developments. Both the Chinese and American teams engaged in discussions about regional operational conditions, strategic positioning in the North American market, and product strategies, clarifying future resource investment directions.

(The picture shows the research team visiting the testing center of the North America R&D Center)

  During the discussions, the research team highlighted that since its establishment, Highly Marelli, as an international company, has continuously learned and gained experience in overseas expansion. Given the evolving global landscape and the needs of the North American market, the Highly Marelli North America team should focus on enhancing collaborative advantages and improving regional competitiveness. Special attention should be given to optimizing commercial development in the United States and Mexico.

  In overseas operations, companies face challenges related to cultural differences. Management teams must consider regional cultural characteristics while aligning with company needs to enhance employees' sense of belonging, cohesion, and motivation. This approach strengthens relationships among shareholders, the organization, and employees, fostering a more harmonious and productive work environment.

  It is hoped that the Highly Marelli North America R&D Center can further provide customers with better and more advanced green and environmentally friendly products, achieving high-quality development through technological innovation.

(The picture shows the research team engaging in discussions with North American employees)

  Mr. Dong Jianhua and his team visited the Highly Marelli Nashville Plant, where the research team noted that Highly Marelli's business development in North America is steadily progressing.

  Going forward, there will be increased support for North American operations, focusing on strengthening local R&D, sales, and investment in new products to promote Highly Marelli's automotive parts business. The North American plant aims to enhance lean production practices, cost control, logistics, and production line layout, striving to become the most efficient plant in the region.

(The picture shows the research team visiting Nashville plant.)

  Participants in the visit included Mr. Guo Haohuan, Director of the Financial Budget Department of Shanghai Electric Group, Mr. Miao Jun, President of Highly Group, Mr. Lu Haifeng, Vice President of Highly Group and CEO of Highly Marelli, and Mr. Cui Rongsheng, Vice President of Highly Group, among others.